Thông tin chi tiết sách

Designing brand identity : an essential guide for the whole branding team / Alina Wheeler

ISBN

9781118099209

Lần xuất bản

4th. edition

Mã xếp giá

658.8'27 W562

Tên tác giả

Wheeler, Alina

Nhà xuất bản

John Wiley & Sons, Inc.

Năm phát hành

2013

Mô tả vật lý

x, 326 pages : color illustrations ;29 cm

Từ khóa

Brand name products
Branding Trademarks
Design
Graphic design
Marketing
Thiết kế thương hiệu

Môn học

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$aA revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

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Nguyễn Mạnh Nguyên

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