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Thông tin chi tiết sách
Advertising and IMC: Principles and Practice / Sandra E. Moriarty; Nancy Mitchell; William Wells
ISBN
9781292017396
Lần xuất bản
10th Edition, Global Edition
Mã xếp giá
Tên tác giả
Moriarty, Sandra E.
Nhà xuất bản
Pearson
Năm phát hành
2015
Mô tả vật lý
669 p. ;30 cm
Môn học
Ldr
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$aMoriarty, Sandra E.
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$aAdvertising and IMC: Principles and Practice /$cSandra E. Moriarty; Nancy Mitchell; William Wells
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$a10th Edition, Global Edition
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$aBoston :$bPearson,$c2015
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$a669 p. ;$c30 cm
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$aAdvertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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$aAdvertising
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$aGraphic design
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$aNguyên lý truyền thông
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$aNancy Mitchell;
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$aWilliam Wells;
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