Thông tin chi tiết sách

Advertising and IMC: Principles and Practice / Sandra E. Moriarty; Nancy Mitchell; William Wells

ISBN

9781292017396

Lần xuất bản

10th Edition, Global Edition

Mã xếp giá

659.11 S219

Tên tác giả

Moriarty, Sandra E.

Nhà xuất bản

Pearson

Năm phát hành

2015

Mô tả vật lý

669 p. ;30 cm

Từ khóa

Advertising
Graphic design
Nguyên lý truyền thông

Môn học

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$aAdvertising and IMC: Principles and Practice /$cSandra E. Moriarty; Nancy Mitchell; William Wells

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$a10th Edition, Global Edition

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$aBoston :$bPearson,$c2015

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$a669 p. ;$c30 cm

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$aAdvertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.

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Giáp Thị Quỳnh Nga

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