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00025nam a2200024 a 4500
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$aEssentials of Marketing research /$cJoseph F. Hair, Jr.,...[et al.]
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$aNew York :$bMcGraw-Hill,$c2010
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$aOffering a review of a variety of marketing research topics, this book takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. It includes coverage of sample size rules-of-thumb, and explains the importance of market research tools and techniques.
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$aMarketing research
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$aNghiên cứu thị trường
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$aDavid J. Ortinau
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$aMary F. Wolfinbarge
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