245
00
$aBusiness Analytics :$bCommunicating with Numbers /$cSanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen
260
##
$aNew Yord :$bMcGraw Hill,$c2025
300
##
$axxvi, 774 pages :$billustrations ;$c26 cm
520
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$aBusiness Analytics: Communicating with Numbers prepares students for the data-driven demands of today’s business world by equipping them with essential skills in data analysis, visualization, and communication. It offers a comprehensive, hands-on approach to business analytics, covering everything from data wrangling to predictive and prescriptive analytics. Through real-world case studies and experiential learning, students work with Excel, R, and Python to tackle real-life data challenges. The focus on data storytelling ensures students can effectively communicate insights to diverse stakeholders. With expanded coverage of big data, text mining, and data mining, this title readies students for career success in a rapidly evolving field.
650
##
$aBusiness Administration
653
##
$aBusiness Analytics
700
##
$aKevin Lertwachara
852
$aFPTU HN$bGT/XHHL$jGT/XHHL012127
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$aFPTU HN$bGT/XHHL$jGT/XHHL012128
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$aFPTU HN$bGT/XHHL$jGT/XHHL012129
852
$aFPTU HN$bGT/XHHL$jGT/XHHL012130
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$aFPTU HN$bGT/XHHL$jGT/XHHL012131
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$aFPTU HN$bGT/XHHL$jGT/XHHL012132
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$aFPTU HN$bGT/XHHL$jGT/XHHL012133
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$aFPTU HN$bGT/XHHL$jGT/XHHL012134
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$aFPTU HN$bGT/XHHL$jGT/XHHL012135
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$aFPTU HN$bGT/XHHL$jGT/XHHL012136
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$aFPTU HN$bGT/XHHL$jGT/XHHL012137
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$aFPTU HN$bGT/XHHL$jGT/XHHL012138