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00025nam a2200024 a 4500
100
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$aCornelissen, Joep
245
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$aCorporate communication :$ba guide to theory and practice /$cJoep Cornelissen
260
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$aLondon :$bSAGE,$c2020
300
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$axxvi, 306 pages :$billustrations ;$c24 cm
520
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$aUsed by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field
650
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$aCorporate Communication
650
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$aMultimedia communications
650
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$aTruyền thông đa phương tiện
650
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$aTruyền thông doanh nghiệp
653
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$aBusiness communication
653
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$aCommunication in management
653
##
$aCorporate Communication
653
##
$aMultimedia communications
653
##
$aTruyền thông đa phương tiện
653
##
$aTruyền thông doanh nghiệp
700
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$aJoep Cornelissen;
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