Thông tin chi tiết sách

Managing hospitality organizations : achieving excellence in the guest experience / Robert C. Ford, Michael C. Sturman

ISBN

9781544321509

Lần xuất bản

2nd edition

Mã xếp giá

647.9 F699

Tên tác giả

Ford, Robert C.

Nhà xuất bản

SAGE Publications

Năm phát hành

2020

Mô tả vật lý

xxxi, 544 pages : illustrator ;26 cm

Từ khóa

Business Administration
Customer services
Hospitality industry
Management
Personnel management

Môn học

Business Administration
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$a"Today's economy is dominated by the service sector which continues to grow at a rapid pace. Even businesses dealing primarily psychical goods are now reinventing their image and positioning themselves as service providers. Introduction to Hospitality Management: Creating Excellent Guest Experiences 2e takes students on a journey through the unique world of the hospitality industry. Each chapter focuses on a core principle of hospitality management and is packed with practical advice, examples, and cases from some of the best companies in the service sector including Walt Disney, Southwest Airlines, and The Four Seasons. Authors Michael Sturman and Robert Ford emphasize the critical importance of focusing on your guest to create that unforgettable customer experience. Whether your students will be managing a neighborhood café, a convention center, or a high-end resort hotel, they will learn invaluable skills for managing services in today's ultracompetitive environment"-- Provided by publisher

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Administrator

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