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Advertising and Promotion : An Integrated Marketing Communications Perspective / George E. Belch, Michael A. Belch
ISBN
9781260570991
Lần xuất bản
12th edition
Mã xếp giá
Tên tác giả
Belch, George E.
Nhà xuất bản
McGraw Hill Higher
Năm phát hành
2020
Mô tả vật lý
740p. ;29cm
Môn học
Ldr
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$aAdvertising and Promotion :$bAn Integrated Marketing Communications Perspective /$cGeorge E. Belch, Michael A. Belch
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$a12th edition
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$aNew York :$bMcGraw Hill Higher,$c2020
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$a740p. ;$c29cm
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$a(FPTU HN Giá sách No.3-Right)
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$aMKT304
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$aAdvertising
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$aCommunication in marketing
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$aSales promotion
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