Thông tin chi tiết sách

Ảnh đại diện

Strategic brand management : Building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan

ISBN
9781292314969
Lần xuất bản
5th Edition
Mã xếp giá
658.827 K291
Tên tác giả
Keller, Kevin Lane
Nhà xuất bản
Pearson Education
Năm phát hành
2020
Mô tả vật lý
621 pages : illustrations ;28 cm
Từ khóa
Brand equity
Brand Management
Brand names
Multimedia communications
Quản trị thương hiệu
Truyền thông đa phương tiện
Môn học
BRA301
Ldr
00025nam a2200024 a 4500
001
FPT190026555
020
##
$a9781292314969
040
##
$aTV FPT
041
##
$aeng
044
##
$aus
082
##
$a658.827
090
##
$a658.827$bK291
100
##
$aKeller, Kevin Lane
245
00
$aStrategic brand management :$bBuilding, measuring, and managing brand equity /$cKevin Lane Keller, Vanitha Swaminathan
250
##
$a5th Edition
260
##
$aBoston :$bPearson Education,$c2020
300
##
$a621 pages :$billustrations ;$c28 cm
520
##
$aThe Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers
650
##
$aBRA301
653
##
$aBrand equity
653
##
$aBrand Management
653
##
$aBrand names
653
##
$aMultimedia communications
653
##
$aQuản trị thương hiệu
653
##
$aTruyền thông đa phương tiện
700
##
$aKevin Lane Keller;
700
##
$aVanitha Swaminathan
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005775
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005776
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005777
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005778
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005779
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005780
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005781
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005782
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005783
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005784
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005785
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005786
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005787
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005788
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005789
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005790
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005791
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005792
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005793
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005794
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005795
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005796
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005797
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005798
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005799
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005800
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005801
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005802
852
$aFPTU DN$bGT/DNXH$jGT/DNXH005803
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006061
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006062
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006063
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006064
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006065
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006066
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006067
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006068
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006069
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006070
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006071
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006072
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006073
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006074
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006075
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006076
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006077
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006078
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007861
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007862
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007863
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007864
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007865
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007866
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007867
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007868
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007869
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007870
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002067
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002068
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002069
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002070
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002071
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002072
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002073
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002074
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002075
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002076
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002077
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002078
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002079
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002080
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002081
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002082
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002083
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002084
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002085
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002086
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002087
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002088
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002089
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002090
852
$aFPTU QN$bGT/QNXH$jGT/QNXH002091
900
0
907
FPT190026555.jpg
911
Nguyễn Mạnh Nguyên
926
0
927
SH

Đăng ký mượn

FPTU DN: GT/DNXH Tổng: 29 Rỗi: 24 Bận: 5

FPTU HN: GT/XHHL Tổng: 28 Rỗi: 26 Bận: 2

FPTU QN: GT/QNXH Tổng: 25 Rỗi: 24 Bận: 1

Tổng số bản: 82    Chi tiết

Số bản rỗi: 74

Số bạn đọc đang đặt mượn: 0   Đặt mượn sách

Đề nghị sách

Nếu bạn có yêu cầu hay đóng góp sách mới, hãy cho thư viện biết bằng cách điền thông tin tại đây!

Mượn nhiều nhất

Cơ sở dữ liệu

FPT UNIVERSITY LIBRARY

Phòng 107 tòa nhà Delta, Trường Đại học FPT, Khu CNC Hòa Lạc, Km29 Đại Lộ Thăng Long, Thạch Thất, Hà Nội
thuvien_fu_hoalac@fpt.edu.vn
02466 805 912

Follow us

WEBSITE ACCESS STATISTICS

  • Online: 546
  • Today: 7355
  • Yesterday: 4207
  • This month: 221141
  • Last month: 402460
  • All: 6226153