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Advertising and IMC : Principles and Practice / Sandra E. Moriarty, Nancy Mitchell, Charles Wood, William Wells
ISBN
9781292262062, 1292262060
Lần xuất bản
11th Ed., Global Edition
Mã xếp giá
Tên tác giả
Moriarty, Sandra E.
Nhà xuất bản
Pearson
Năm phát hành
2019
Mô tả vật lý
664 p. ;30 cm
Môn học
Ldr
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$aeng
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$a659.11
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$a659.11$bS219
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$aMoriarty, Sandra E.
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$aAdvertising and IMC :$bPrinciples and Practice /$cSandra E. Moriarty, Nancy Mitchell, Charles Wood, William Wells
250
##
$a11th Ed., Global Edition
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$aBoston :$bPearson,$c2019
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$a664 p. ;$c30 cm
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$aAdvertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
650
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$aAdvertising and IMC
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$aCAA201
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$aGraphic design
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$aCAA201
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$aGraphic design
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$aNguyên lý truyền thông và quảng cáo
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$aCharles Wood;
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$aNancy Mitchell;
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$aSandra E. Moriarty;
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$aWilliam Wells
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Đăng ký mượn
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FPTU QN: GT/QNXH Tổng: 35 Rỗi: 35 Bận: 0
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