Welcome to FPTU Library
Open: 08:15 - 21:00 Weekday | 08:00 - 12:00 & 13:00 - 17:00 Weekend
Thông tin chi tiết sách
Advertising and IMC : Principles and Practice / Sandra E. Moriarty, Nancy Mitchell, Charles Wood, William Wells
ISBN
9781292262062, 1292262060
Lần xuất bản
11th Ed., Global Edition
Mã xếp giá
Tên tác giả
Moriarty, Sandra E.
Nhà xuất bản
Pearson
Năm phát hành
2019
Mô tả vật lý
664 p. ;30 cm
Môn học
Ldr
00025nam a2200024 a 4500
001
FPT190026506
020
##
$a1292262060
020
##
$a9781292262062
040
##
$aTV FPT
041
##
$aeng
044
##
$auk
082
##
$a659.11
090
##
$a659.11$bS219
100
##
$aMoriarty, Sandra E.
245
00
$aAdvertising and IMC :$bPrinciples and Practice /$cSandra E. Moriarty, Nancy Mitchell, Charles Wood, William Wells
250
##
$a11th Ed., Global Edition
260
##
$aBoston :$bPearson,$c2019
300
##
$a664 p. ;$c30 cm
520
##
$aAdvertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
650
##
$aAdvertising and IMC
650
##
$aCAA201
650
##
$aGraphic design
653
##
$aCAA201
653
##
$aGraphic design
653
##
$aNguyên lý truyền thông và quảng cáo
700
##
$aCharles Wood;
700
##
$aNancy Mitchell;
700
##
$aSandra E. Moriarty;
700
##
$aWilliam Wells
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003281
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003282
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003283
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003284
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003285
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003286
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003287
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003288
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003289
852
$aFPTU DN$bGT/DNXH$jGT/DNXH003290
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004359
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004360
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004361
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004362
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004363
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004364
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004365
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004366
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004367
852
$aFPTU DN$bGT/DNXH$jGT/DNXH004368
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005851
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005852
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005853
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005854
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005855
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005856
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005857
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005858
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005859
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005860
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005861
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005862
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005863
852
$aFPTU HN$bGT/XHHL$jGT/XHHL005864
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006750
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006751
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006752
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006753
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006754
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006755
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006756
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006757
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006758
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006759
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006760
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006761
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006762
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006763
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006764
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006766
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006767
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006768
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006769
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006770
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006771
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006772
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006773
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006774
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006775
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006776
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006777
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006778
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006779
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006780
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006781
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006782
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006783
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006784
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006785
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006786
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006787
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006788
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006789
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006790
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006791
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006792
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006793
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006794
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006795
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006796
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006797
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006998
852
$aFPTU HN$bGT/XHHL$jGT/XHHL006999
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007000
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007001
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007002
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007003
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007004
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007005
852
$aFPTU HN$bGT/XHHL$jGT/XHHL007006
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001256
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001257
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001258
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001259
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001260
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001261
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001262
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001263
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001264
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001265
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001266
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001267
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001268
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001269
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001270
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001271
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001272
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001273
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001274
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001275
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001350
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001351
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001352
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001353
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001354
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001355
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001356
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001357
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001358
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001359
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001360
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001361
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001362
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001363
852
$aFPTU QN$bGT/QNXH$jGT/QNXH001364
900
0
907
FPT190026506.jpg
911
Nguyễn Mạnh Nguyên
926
0
927
SH
Đăng ký mượn
FPTU DN: GT/DNXH Tổng: 20 Rỗi: 18 Bận: 2
FPTU HN: GT/XHHL Tổng: 70 Rỗi: 70 Bận: 0
FPTU QN: GT/QNXH Tổng: 35 Rỗi: 35 Bận: 0
Tổng số bản: 125 Chi tiết
Số bản rỗi: 123
Số bạn đọc đang đặt mượn: 0 Đặt mượn sách
Đề nghị sách
Nếu bạn có yêu cầu hay đóng góp sách mới, hãy cho thư viện biết bằng cách điền thông tin
tại đây!
Mượn nhiều nhất
- Hộp linh kiện môn Internet of things IOT102
- Active listening.1 /Steven Brown, Smith Dorolyn
- Giáo Trình Chuẩn HSK 1 : Sách bài tập =标准教程 HSK 1 : 练习册 /Khương Lệ Bình (ch.b.), Vương Phương, Vương Phong, Lưu Lệ Bình ; Nguyễn Thị Minh Hồng dịch
- Ngôn ngữ lập trình C / Quách Tuấn Ngọc
- Active listening.2 /Steven Brown, Dorolyn Smith