Thông tin chi tiết sách

HBR Guide to Data Analytics Basics for Managers : Understans the numbers, Make better decisions, Present and persuade / Harvard Business Review

ISBN

9781633694286

Lần xuất bản

Đang cập nhật

Mã xếp giá

658.403 H339

Nhà xuất bản

Harvard Business Review Press

Năm phát hành

2018

Mô tả vật lý

x, 231 p. : ill. ;23 cm

Từ khóa

Decision making
HBR
Management
Quantitative research
Statistical methods

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$aDon't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data, but leaving the analysis to others in your company just won't cut it. Now more than ever, managers must know how to tease insight from data--to understand where it comes from, make sense of the numbers, and use those findings to inform their toughest decisions. But how do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes a three-step process to get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Formulate hypotheses and test against them Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes.

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