Thông tin chi tiết sách

Corporate communication : a guide to theory and practice / Joep Cornelissen

ISBN

9781473953703

Lần xuất bản

5th edition

Mã xếp giá

658.45 C814

Tên tác giả

Cornelissen, Joep

Nhà xuất bản

SAGE

Năm phát hành

2017

Mô tả vật lý

xxvi, 306 pages : illustrations ;24 cm

Từ khóa

Business communication
Communication in management
Corporate Communication
Multimedia communications
Truyền thông đa phương tiện
Truyền thông doanh nghiệp

Môn học

CCO201
Corporate Communication
Multimedia communications
Truyền thông đa phương tiện
Truyền thông doanh nghiệp

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$aUsed by nearly 25,000 students in over 50 countries, this book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism. Suitable for students at advanced undergraduate and postgraduate levels on business management, marketing, corporate communication, public relations or business communications programmes as well as practitioners in the field

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Nguyễn Mạnh Nguyên

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