Thông tin chi tiết sách

Irrational persistence seven secrets that turned a bankrupt startup into a 231,000,000 business / Dave Zilko

ISBN

9781119240082

Lần xuất bản

Đang cập nhật

Mã xếp giá

338.76 Z69

Tên tác giả

Zilko, Dave

Nhà xuất bản

John Wiley & Sons

Năm phát hành

2016

Mô tả vật lý

xviii, 170 pages ;24 cm

Từ khóa

Garden Fresh
Snack food industry
United States

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$a"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key -- for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship."

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