Thông tin chi tiết sách

The Medici effect : what elephants and epidemics can teach us about innovation : with a new preface and discussion guide / Frans Johansson

ISBN

9781633692947

Lần xuất bản

Đang cập nhật

Mã xếp giá

658.406 3 J652

Tên tác giả

Johansson, Frans

Nhà xuất bản

Harvard Business Review Press

Năm phát hành

2017

Mô tả vật lý

xxix, 219 pages ;21 cm

Từ khóa

Creative thinking
Innovationsmanagement
Technological innovations

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$aWhy do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations. Clayton M. Christensen--bestselling author of The Innovator's Dilemma--has described The Medici Effect as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field." Now with a new preface and a reading guide, The Medici Effect is timeless classic that will help you reach your innovative peak

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