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00025nam a2200024 a 4500
245
00
$aTypographic Design :$bForm and Communication /$cRob Carter,...[et al.]
260
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$aCanada :$bWiley & Sons,$c2018
300
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$aix, 343 pages :$billustrations ;$c28 cm
520
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$aThis book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts
700
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$aPhilip B. Meggs;
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