Thông tin chi tiết sách

Typographic Design : Form and Communication / Rob Carter,...[et al.]

ISBN

9781119312567

Lần xuất bản

7th edition

Mã xếp giá

006.6 T991

Nhà xuất bản

Wiley & Sons

Năm phát hành

2018

Mô tả vật lý

ix, 343 pages : illustrations ;28 cm

Từ khóa

Design
Graphic design
Typography

Môn học

Graphic design
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$aTypographic Design :$bForm and Communication /$cRob Carter,...[et al.]

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$aix, 343 pages :$billustrations ;$c28 cm

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$aThis book is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, type can communicate so much more than the words themselves; in fact, the written words and the "real" message can be at odds. Typography design determines how you feel about a message, the associations you make, and ultimately, the overall success of the piece. Typography design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts

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Nguyễn Mạnh Nguyên

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